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Microsoft Unveils New Mobile OS: Microsoft Phone 7 Series

Posted on | February 15, 2010 | No Comments

For over two years, the world has wondered when Microsoft would make more of an effort to recapture their mobile OS market from other devices including RIM, Apple’s iPhone, and the Android platform. Today Microsoft launched the first initiative in that effort: a completely new mobile OS called “Microsoft Phone 7 Series.”

We’re still waiting to get our hands on a device to try the new OS out. While the list of carrier and device partnerships is extensive, it will be some time before phones running the OS are available in the market:

“Carrier partnerships are far and wide, including AT&T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telef√≥nica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone, while hardware partners include Dell, Garmin-Asus, HTC, HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm. We’re told that we likely won’t get to see any third-party devices at MWC, though Microsoft is showing off dev units of unknown origin, and the first handsets are supposed to hit the market by the holidays of this year.” – Engadget

In the mean time, here is the latest coverage:

Hands-on demo of Phone 7 from MobileCrunch

Microsoft Phone 7 Series Official Product Page
http://www.windowsphone7series.com/
“A different kind of phone…coming holiday 2010.”

Engaged hands-on review of Phone 7
http://www.engadget.com/2010/02/15/windows-phone-7-series-hands-on-and-impressions/
“f you’ve used the Zune HD, you know what this is like. Lots of bold text on the device, lists with text cut off on the sides of the phone, and additional screens to the left and right driven by arrows pointing you in either direction. “

NY Times Coverage of the launch:
http://www.nytimes.com/2010/02/16/technology/16phone.html
“The product marks a rare moment when Microsoft scrapped previous versions of its software in favor of building something new from scratch.”

It will be quite some time before this platform is able to make an impact on the marketshare of mobile platforms. But it will have an impact on the behavior of incumbent platforms. How will this affect Apple’s strategy in managing the iPhone platform, carrier relationships, and developer community? How will google seek to set obstacles in the path of Microsoft in the ecosystem?

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