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Commentary on comscore’s feb 2010 mobile subscriber statistics

Posted on | February 9, 2010 | No Comments

Comscore reported February December mobile device and usage market trends today.

There are some interesting bits of data in there which are worth taking note of:

  1. Android is gaining market share *fast.* It has gained marketshare more quickly than the iPhone lately, though it still represents a relatively small market. This is good news not just for Google, but also for developers and publishers.
  2. There are vast differences between the most popular mobile phones, the most popular smartphones, and the mobile phones most used to access the web and mobile applications. I wish this report included a by-device breakdown of usage, because I suspect there are huge gaps between how RIM, Android, and iPhone devices are used today. eMarketer did publish some statistics about smartphone usage patterns showing that Palm, RIM, and Windows smartphone users don’t use apps as much as Android and iPhone users.
  3. Microsoft continues to suffer mobile OS marketshare losses, declining from 19% to 18% in only one month. Expect a major market entry by them shortly. They will not simply ignore the mobile phone/application/web market, it’s too big an opportunity.
  4. There were no surprise entries in the list from LG, Samsung, etc in the smartphone category. Expect these manufacturers to fight hard to gain smartphone marketshare in the US throughout 2010.

A question:

If RIM has the highest penetration of the smartphone market, why isn’t there more buzz from developers about this platform? What does RIM need to do to be more successful in creating a developer community? Or is it a device which is popular mainly with the enterprise crowd, not consumers?

Something to think about in planning your own mobile initiatives.

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